Ethical Marketing: Communication and Storytelling for Positive Change
5-Week Online Course
Start Date: May 21, 2024
Marketing, communication and storytelling can all be powerful tools for positive change. This course aims to question your understanding of marketing and its purpose; support you in developing an ethical marketing strategy that aligns with your values; help you authentically connect with your audiences and community; provide you with tools to talk directly to your audience, and give you greater insight into the ever-growing list of social media platforms and tools available and how to use them effectively.
You know social media is important. What is your strategy? How are you going to build community? How are you going to format your message to create social good?
The rules of communication are constantly changing. Our world rushes by in images, characters and statements via Instagram, Twitter, Facebook and TikTok. What do these new rules of communication mean for you personally and professionally?
WHO SHOULD TAKE THIS COURSE?
This certificate course is designed for, but not restricted to:
o Social Entrepreneurs
o Nonprofit leaders
o Community organizers
o Innovative business executives
o Recent graduates
WHO SHOULD TAKE THIS COURSE?
This certificate course is designed for, but not restricted to:
o Social Entrepreneurs
o Nonprofit leaders
o Community organizers
o Innovative business executives
o Recent graduates
FLEXIBLE SCHEDULE AND COMPELLING CONTENT
WITH AN AVERAGE OF 3-6 HOURS OF WORK PER WEEK, THIS ONLINE COURSE IS MADE FOR YOUR BUSY SCHEDULE: IT INCLUDES VIDEOS, LIVE WEBINARS, ARTICLES, AND FORUMS FOR DISCUSSIONS.
Course Format
This is an online course. Each week, a new module opens that includes videos, articles, and forums for discussions that can be completed offline at a convenient time for the participant.
This course also includes an optional 6th week of 'bootcamp' to discuss strategy. While this is not mandatory, it is highly recommended for creating connections with other participants and digging deeper into the course materials.
What to expect: course skills and benefits
Flip the circles to find out more!
Deeper Understanding
Understand how this new age of information technology impacts your organization.
Online Strategies
Discover multiple communicative strategies for growing your organization online.
EI Online
Learn how emotional intelligence influences and determines your organizational growth online.
Tools
Learn online tools for developing a voice, network, and funding for your organization online.
Certificate
A certificate from the Centre for Executive Education within UPEACE, founded by the United Nations.
Personalized Feedback
Receive close communication with your course facilitator to gain crucial, personalized feedback.
Dynamic Learning
Enjoy an engaging, dynamic experience that allows you to connect and learn by doing.
Network
Create deep relationships with a tight-knit, international network of alumni.
Tools
Learn online tools for developing a voice, network, and funding for your organization online.
EI Online
Learn how emotional intelligence influences and determines your organizational growth online.
Online Strategies
Discover multiple communicative strategies for growing your organization online.
Deeper Understanding
Understand how this new age of information technology impacts your organization.
Certificate
A certificate from the Centre for Executive Education within UPEACE, founded by the United Nations.
Personalized Feedback
Receive close communication with your course facilitator to gain crucial, personalized feedback.
Dynamic Learning
Enjoy an engaging, dynamic experience that allows you to connect and learn by doing.
Network
Create deep relationships with a tight-knit, international network of alumni.
This course counts as part of the Diploma in Social Innovation or Global Leadership Diploma.
This online course will use the Moodle platform. Course readings, animated presentations, videos, forum questions, and assignments will be posted each week, and students must complete the required tasks by the following week. Each session will require between three to six hours of work, including readings, assignments, and activities.
Week 1: The Ethics of Marketing
Week 2: How Emotions Can Change Hearts and Minds
Week 3: The Marketing Mix and Social Media
Week 4: Audience and Community
Week 5: Strategy Meets Function
Week 6: Bootcamp (optional)
Laura García is a Mexican multimedia storyteller with a wide range of television and online experience. She started working as a multimedia journalist back in her hometown of Mexico as a photographer for a newspaper. Between 2008-2009, she lived and worked in Austin TX for a little while before coming to the UK in September 2011. Since then, she has worked in different newsrooms across the UK: ITV Meridian, BBC South East, BBC Radio Kent, NBC News, R4’s The World Tonight and ITN’s Channel 5 News. As a result of growing interest in UK politics since the vote to leave the European Union, every once in a while she works as a foreign correspondent for Imagen Mexico, Bloomberg Mexico and Estrella TV in Los Angeles. Currently, she teaches journalists from all over the world how to spot and verify disinformation. She is passionate about diversifying the media, cofounded a social enterprise called PressPad and runs the UK chapter of the Worldwide Association of Women Journalists and Writers.
Shelley Bragg is the co-founder and Director of Development of GOOD Travel, a New Zealand based social enterprise focused on transforming the tourism industry into a force for GOOD. For over a decade, Shelley also worked for international schools in China and Thailand, as Director of Marketing and Communications and currently consults with schools in various countries. She has also been involved in various non-profit organizations and social enterprises, supporting with fundraising, events and communications. She is the Asia Tour Manager for the Kliptown Youth Program in Johannesburg, South Africa and she has also served on the Board of Directors for the South African Thai Chamber of Commerce. She has her Honours in Development Studies and a B.A. in Language and Literature, both from the University of South Africa. She is based in Cape Town, South Africa but is often in the U.S.
This is a 5-week online course starting May 21st, with an optional 6th week of Bootcamp.
$650 tuition rate. A certificate is awarded upon completion by the Centre for Executive Education at the University for Peace, established by the General Assembly of the United Nations.
Enroll with someone else and each will receive a 10% discount.
Have a question? Contact us at centre@upeace.org , or visit our Frequently Asked Questions section.
